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What Makes You Click? An Empirical Analysis of Online Dating

February 6, 2012 852 2 No Comments


Love At First Byte: The Secret Science of Online Dating
Premieres Thursday, February 9th 9p | 10p | 12a | 1a ET

Roughly one in ten Americans visit an online dating website each month seeking a fresh romantic start.

NBC News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it.

You’ll meet scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you from what you do — and don’t do — on their websites. Can online dating can really deliver what it promises? CNBC takes you inside a business trying to unlock the secrets of the human heart with science.

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